Round Diamond
This is the shape that has set the traditional standard
for all diamond shapes. Over 75% of the diamonds sold today are Round Brilliant.
Its 58-facet cut, divided among its crown (top), girdle (widest part) and pavilion
(base), is calibrated through a precise formula to achieve the maximum in fire
and brilliance.
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Princess Diamond
This is a square rectangular shape with many
facets. This is a relatively new cut and often finds its way into solitaire engagement
rings. It is attractive with longer fingers. This cut requires more weight to
be directed toward the diamond's depth in order to maximize brilliance.
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Princess Diamond 
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Emerald Diamond
This shape is known as a step cut because its
concentric broad, flat planes resemble stair steps. Arectangular shape with cut
corners. Inclusions and inferior color can be more pronounced in this particular
cut. So clarity and color should be looked at carefully and time taken when a
choice is made
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Asscher Diamond
The Asscher cut was first created in 1902 by
a renowned diamond cutter, Joseph Asscher. Several years later Joseph Asscher
was chosen by King Edward VII to cut the famed Cullinan diamond for the English
crown jewels. Asscher-cut diamonds are usually octagonal in shape or a square
with beveled corners.
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Radiant Diamond
This is a square or rectangular shape. The elegance
of the emerald and the brilliance of the round shape marks this cut. 70 facets
maximize the effect of its color refraction. Depth percentages of 70% to 78% are
not uncommon. It requires this depth because of its cut and 70 facets.
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Pear Diamond
This cut combines the best between the oval and
marquise shapes. It is the hybrid shape that looks like a sparkling teardrop.
It beautifully compliments the average size hand and fingers. It is gorgeous for
pendants and earings. Modified brilliants whose facets that radiate...
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Oval Diamond
This is a square or rectangular shape. The elegance
of the emerald and the brilliance of the round shape marks this cut. 70 facets
maximize the effect of its color refraction. Depth percentages of 70% to 78% are
not uncommon. It requires this depth because of its cut and 70 facets.
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Marquise Diamond
This shape is elongated
with pointed ends. The smile of the Marquise de Pompadour inspired this shape
which was then commissioned by the Sun King, France's Louis XIV, who wanted a
diamond to match it. It is beautiful as a solitaire or when matched with smaller
complimentry diamonds.
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Oval Diamond | |
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Heart Diamond A pear shaped diamond with a cleft on the top.
The extraordinary skill of the cutter determines the beauty of this cut. Look
for a stone with an even shape and a well-defined outline. Modified brilliants
whose facets that radiate from the center of the stone towards the girdles edge.
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Trilliant Diamond
This is the spectacular
wedge shape. This was first designed in Amsterdam. This design can vary depending
on a particular diamond's natural characteristics and the cutter's personal pTESTIMONIALS.
The shape may look like a traditional triangle with pointed corners, but more
rounded shapes can be found. | |
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Heart Diamond | | Read
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Trilliant Diamond | |
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Natural Fancy
Colored Diamonds
Fancy-colored diamonds are
a natural, rare and truly exotic gem of the Earth. Colors range in intensity from
faint to vivid in yellow, red, pink, blue and green. The more saturated the color,
the higher the value. In fact, a diamond sparkling with intense color is so rare
that it can be valued higher than a colorless diamond.
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Diamond Packaging
Every Diamond World
diamond can be sealed in a plastic holder together with a microfilm of the certificate.
Not only does the sealing keep the diamond safe from damage, grease and dirt,
it is also a guarantee that a given certificate and the accompanying stone actually
belong together. 
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Natural Fancy Colored Diamond | | Read
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Diamond Packaging | |
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